Lonerider wears an air of mystery the way others wear cheap cologne

You can sense it before they set foot in the room and it lingers long after they're gone. Tight-lipped and stoic, they aren't impressed with fads or trends, preferring beers more like themselves - serious, strong, and uncompromising. Let other brands cater to the whims of the crowd. Lonerider answers to the one who isn't afraid to drink like an individual, to the outlaw in all of us.